Sharing a passion for the water and lettering, when we got our family boat a few years back, I was excited to create a fitting treatment. It all started as a sketch on a cocktail napkin. My wife and I came up with the name to express our love of the ocean and our son, who’s nickname is Bean.

When Consumer Products looked to refresh  its Disney Pets brand to have a more upscale and elevated look to align with its new product direction, I went back to the beginning. I referenced original art from Disney’s classic animated features to create a logo inspired by the beloved furry creatures central to its stories.

Disney Parks wanted to feature the environment of the new Star Wars Galaxy’s Edge at Disneyland. Alaska Airlines is known to have their inuit character adorn the tail of the plane.  My versions leveraraged Star Wars icons Chewbacca and the Millennium Falcon in order to hero imagery instantly recognizable by fans.

Due to my tenure, I’ve been brought in to art direct challenging projects during their final phases of production. This cobranded marketing campaign was initially missing a Disney presence and the design wasn’t conveying the magic of the story. Within an urgent one-day turnaround, I developed the “sketch to life” study that helped create a connection between the main character and the Disney brand. The creative team was able to integrate my approach and quickly rework the campaign to tell a much stronger story.

Disney Interactive Sales needed a striking presentation for the New Fronts sales conference to convey the strength, reach, and engagement of its properties. Here’s a selection of slides included in the presentation that introduces Disney Interactive’s ecosystem of owned sites, social connected products, and apps. It also contained case studies to demonstrate advertiser performance metrics.

How do you show 40 executives from across the entire Walt Disney Company what Disney Interactive Media does? You teach them the ropes on creating micro-content for social distribution, you quiz them, then you have them create content of their own in the hopes that you can distribute it! No execs were harmed in the process, and we received many kudos for such an engaging introduction to our business.

Disney Baby had just refreshed their brand and were in desperate need of a site overhaul. At the time they had grown their product lines exponentially, yet product discoverability on their site was a huge challenge. We really rethought how to bring as many product options to the homepage in an organized way. We also implemented a filter system within the products page that truly addressed discoverability.

Disney Interactive partnered with Milk to create a program called Citizen Kid, which highlighted ordinary kids doing extraordinary things. The program showcased videos of several kids of varying backgrounds and skills who stood out in their community. It also aggregated social posts from Instagram, Twitter, YouTube and Facebook where people could nominate and share Citizen Kids in their own community.