I have been working at The Walt Disney Company on various creative teams within different divisions over the last 10 years.
I mentor and grow teams to solve creative challenges with a mix of analytics, intuition, experience and a side of humility.
My experience spans across interactive, print, and presentation for digital products, ad sales, franchise strategy, and marketing.
Some information may be modified or omitted due to confidentiality.
DISNEY FRANCHISE STRATEGY
How do you showcase the breadth and depth of work that Disney Consumer Products and Interactive has done to keep the Minnie franchise fresh and up to date? Show them the goods as fast and on brand as you can.
Art Direction: David Adams
Design/Animation: Erick Calderon
Sharing a passion for the water and lettering, when we got our family boat a few years back, I was excited to create a fitting treatment. It all started as a sketch on a cocktail napkin. My wife and I came up with the name to express our love of the ocean and our son, who’s nickname is Bean.
When Consumer Products looked to refresh its Disney Pets brand to have a more upscale and elevated look to align with its new product direction, I went back to the beginning. I referenced original art from Disney’s classic animated features to create a logo inspired by the beloved furry creatures central to its stories.
ALASKA PLANE WRAP
Disney Parks wanted to feature the environment of the new Star Wars Galaxy’s Edge at Disneyland. Alaska Airlines is known to have their inuit character adorn the tail of the plane. My versions leveraraged Star Wars icons Chewbacca and the Millennium Falcon in order to hero imagery instantly recognizable by fans.
DISNEY x CIRQUE
DRAWN TO LIFE
Due to my tenure, I’ve been brought in to art direct challenging projects during their final phases of production. This cobranded marketing campaign was initially missing a Disney presence and the design wasn’t conveying the magic of the story. Within an urgent one-day turnaround, I developed the “sketch to life” study that helped create a connection between the main character and the Disney brand. The creative team was able to integrate my approach and quickly rework the campaign to tell a much stronger story.
UNIQUELY DISNEY PRESENTATION
Disney Interactive Sales needed a striking presentation for the New Fronts sales conference to convey the strength, reach, and engagement of its properties. Here’s a selection of slides included in the presentation that introduces Disney Interactive’s ecosystem of owned sites, social connected products, and apps. It also contained case studies to demonstrate advertiser performance metrics.
How do you show 40 executives from across the entire Walt Disney Company what Disney Interactive Media does? You teach them the ropes on creating micro-content for social distribution, you quiz them, then you have them create content of their own in the hopes that you can distribute it! No execs were harmed in the process, and we received many kudos for such an engaging introduction to our business.
DISNEY BABY SITE
Disney Baby had just refreshed their brand and were in desperate need of a site overhaul. At the time they had grown their product lines exponentially, yet product discoverability on their site was a huge challenge. We really rethought how to bring as many product options to the homepage in an organized way. We also implemented a filter system within the products page that truly addressed discoverability.
DISNEY x MILK
Disney Interactive partnered with Milk to create a program called Citizen Kid, which highlighted ordinary kids doing extraordinary things. The program showcased videos of several kids of varying backgrounds and skills who stood out in their community. It also aggregated social posts from Instagram, Twitter, YouTube and Facebook where people could nominate and share Citizen Kids in their own community.
HERE’S THE PART WHERE I TELL YOU A LITTLE MORE ABOUT ME, DAVID ADAMS
I’ve worked in the creative industry for over 20 years
I crave cohesive experiences. I regale in creating order from chaos. I remain calm during a storm. I also make a reasonably good human shield for my team.
I’m currently a Design Director within the Disney Parks and Resorts internal marketing agency, Yellow Shoes. Being at The Walt Disney Company for the last 10 years of my career, I have held many roles that have broadened my horizons and exposed me to wonderful people, products, experiences and ideas across its organization.
Within the walls of Disney I have led teams to concept and execute online ad sales initiatives, designed websites, worked on out of home campaigns, and crafted presentations that have been seen by the likes of Bob Iger, Bob Chapek, Brad Bird, Ed Catmull and Pete Docter.
So far, my greatest accomplishment at Disney has been leading a creative team for a new franchise strategy division within consumer products, experiences and parks. I developed the archetype and branding to help define and establish this new team within Disney. I also created and implemented the structure and processes for our team to successfully interact with other cross functional teams.
Prior to my Disney career, I had worked 12 years at boutique agencies, primarily in Art Director and Sr. Art Director roles. During that time I worked with a myriad of brands, helping them connect consumers with their products and experiences across digital and print, including photography.
In my spare time, you may find me strumming a song out on the water with my wife, son and dog. I’m a sucker for live music, and yes, I do like long walks on the beach.